I was blessed with the opportunity to partner with ASICS Tiger from June to December 2018 as an ambassador (The Chicago Lollapalooza post a few scrolls down was a prelude to this), creating photos and short videos that lived online. For a large portion of my career I’ve tried to highlight my very talented friends as much as possible, so it was amazing to bring them on board and place them in familiar/relevant settings. I wanted everything I created to feel very human and natural, not overproduced or selling you a product. Just a glimpse of the ASICS tiger brand in relatable settings. You can see the short videos on my instagram highlights and for a snippet from the ASICS Tiger introspective panel discussion that brought this to life (ASICS Tigers first ever Canadian event) click here.